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Number of Pages: 25+ pages |
Publication Date: October 2017 |
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Developing an Effective Positioning Strategy. 25Positioning and Differentiating the Market Offering Through Product Life Cycle Todays markets represent the surplus market with a wide range of product available for sell. Consumer has huge product offering to choose from for soap there are more than dozen brands and each brand has at least 4 or 5 varieties. Competitor offerings and marketing positioning must also be analysed in this context so the company must consider what its competitive advantages and disadvantages are helping it to. 1Positioning is the act of designing the companys offering and image to make a distinctive place in the mind of the target market or consumer. Service Attributes and Levels.
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Content: Explanation |
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Number of Pages: 22+ pages |
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Content: Solution |
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